Meta Ads · Google Ads · Measurement · Growth
I’m Kalifa Shabazz, Principal of KM & Company. I manage Meta and Google advertising while also building the tracking, attribution, analytics, and growth systems behind the campaigns.
Facebook & Instagram Ads · Google Search & Shopping · GA4 · GTM · Meta Pixel · CAPI · Attribution · Ecommerce Analytics
What I Do
Hands-on campaign strategy and management across Facebook and Instagram Ads through Meta, plus Google Search and Shopping. I handle campaign structure, budgets, creative testing, optimization, and performance analysis tied back to business outcomes.
GA4, GTM, Meta Pixel, CAPI, Google Ads conversion tracking, revenue events, attribution, and cross-platform reconciliation so campaigns are optimized against trustworthy signals.
Structured creative testing systems plus Meta and Higgsfield MCP workflows, reusable AI Skills, and repeatable production processes for faster iteration.
Shopify analytics, CRO, offer architecture, lifecycle, funnel analysis, and revenue visibility to find the points where growth is being lost or unlocked.
Selected Work
Case studies across Meta Ads, Google Ads, ecommerce, attribution, conversion tracking, creative systems, and full-funnel growth.
Built and operated a measurement-led DTC growth system spanning Facebook and Instagram Ads through Meta, Google Ads, Shopify, creative testing, lifecycle, attribution, offer strategy, and conversion analysis.
Meta Ads · Facebook & Instagram · Google Ads · Shopify · GA4 · MCP · Higgsfield · AI Skills
Managed paid media and measurement infrastructure for a luxury fine jewelry brand while improving ecommerce readiness and Google Merchant Center eligibility.
Meta Ads · Facebook & Instagram · Google Merchant Center · Shopify · GA4 · Looker Studio
Unified traffic, trial starts, purchases, revenue, and attribution so a subscription business could evaluate channels on real downstream performance.
GA4 · GTM · Google Ads · Looker Studio · Attribution
Rebuilt a fragmented conversion measurement system so analytics, CRM, and paid media platforms could be trusted for optimization.
GA4 · GTM · Meta Pixel · CAPI · CRM · Attribution
Improved measurement across a multi-platform lead funnel using Showit, GoHighLevel, Spiffy, Meta Pixel, CAPI, domain verification, and purchase tracking.
Meta Ads · Facebook & Instagram · CAPI · GoHighLevel · Spiffy · Showit · Attribution
Built the website, analytics, paid social, content, and event-growth foundation for a local food business.
Website · GA4 · Meta Ads · Facebook & Instagram · Content · Growth Analytics
How I Work
Audit the acquisition, measurement, funnel, and reporting system to find where signal or performance is breaking.
Repair tracking, attribution, conversion events, platform connections, and reporting before scaling spend.
Build and manage Meta and Google campaigns, creative testing, audience strategy, budgets, and funnel measurement.
Use customer behavior, funnel data, conversion quality, and revenue to guide decisions instead of vanity metrics.
AI-Powered Marketing Operations
I use Meta and Higgsfield MCP workflows to support creative production and iteration, then build reusable AI Skills, prompts, and workflow instructions in GitHub repositories so repeatable marketing work becomes more consistent and scalable.
AI supports the workflow. Campaign performance, customer behavior, and revenue still drive the decisions.
Why This Combination Matters
My experience spans enterprise analytics, subscription businesses, ecommerce brands, agencies, and consulting environments. That combination lets me run the acquisition engine while making sure the data used to optimize it can actually be trusted.
I can move from campaign strategy and creative testing into tracking, attribution, funnel analysis, and revenue measurement without handing the problem off between separate teams.
The goal is not more dashboards or more ad spend. It is a growth system that tells you what is working, what is broken, and what to do next.
Technology
Work With KM & Company
Paid media management, consulting projects, fractional growth support, measurement work, and agency opportunities.