GO-TO-MARKET · GROWTH · INTELLIGENCE
Connected growth systems for businesses ready to move forward.
We combine go-to-market strategy, creative execution, acquisition, and enterprise-grade measurement to help ambitious brands launch smarter and grow with confidence.
THE FOUNDATION
01 / THE CHALLENGE
Creative, advertising, technology, and analytics are often managed in silos. The result: fragmented execution, unclear attribution, and missed opportunities.
We connect the pieces so strategy becomes action—and action becomes measurable insight.
02 / OUR EXPERTISE
Built around the full customer journey. Designed for businesses that need more than disconnected marketing services.
Know your market. Define your advantage.
We clarify who you serve, how your offer stands apart, and which channels will drive your next stage of growth.
Turn strategy into market-ready assets.
We translate your positioning into cohesive campaigns, content, web experiences, and launch materials.
Connect attention to action.
We build and optimize the journeys that turn interest into customers, from paid channels to conversion and retention.
Make decisions with data you trust.
We connect marketing activity to business outcomes with rigorous measurement architecture, reporting, and QA.
03 / SIGNATURE ENGAGEMENT
One strategy. One connected operating model.
Our signature engagement aligns market intelligence, positioning, launch-ready creative, acquisition infrastructure, and revenue measurement into a practical foundation for growth.
04 / OUR METHOD
A disciplined process that connects decisions, delivery, and outcomes—from the first diagnosis to ongoing improvement.
Assess the business, customer, competitive landscape, marketing performance, and existing technology.
Define the positioning, customer journey, channel strategy, creative direction, and measurement plan.
Develop the approved assets, campaigns, funnels, automations, and analytics infrastructure.
Validate implementation, activate agreed channels, and establish performance baselines.
Use real performance evidence to prioritize experiments and next-stage growth decisions.
05 / SELECTED WORK
Selected consulting work across market development, acquisition infrastructure, and analytics. Results are described based on documented scope rather than promised growth.
DIGITAL MARKET DEVELOPMENT
Built website, content, paid social, and analytics foundations for a local food brand subsequently featured on Netflix’s Fresh, Fried & Crispy.
360° GTM & DTC ECOMMERCE
Built an end-to-end DTC system across positioning, Shopify, AI-assisted creative, Meta and Google Ads, Omnisend, analytics, and commercial performance analysis.
SUBSCRIPTION & ATTRIBUTION
Aligned trial, purchase, revenue, and marketing measurement across GA4, Google Ads, and reporting to improve subscription funnel visibility.
LEAD-TO-REVENUE INFRASTRUCTURE
Investigated discrepancies between Meta, CRM, and checkout measurement and strengthened purchase-event and conversion tracking across the funnel.
06 / WHY KM & COMPANY
Strategy alone doesn't deliver results. Neither does technology without a clear commercial purpose.
KM & Company brings together enterprise measurement experience, hands-on marketing execution, and AI-enabled workflows to build practical growth operations.
Led by Kalifa Shabazz, a measurement and growth professional with experience across Live Nation Entertainment, Honeywell, consulting, and digital businesses.
07 / START A CONVERSATION
Tell us about your business and what you're working toward. We'll review your inquiry and follow up to discuss the right next step.