SUBSCRIPTION / REVENUE INTELLIGENCE
The full subscriber journey, made visible.
Connecting trial starts, purchases, revenue, and marketing attribution across subscription touchpoints.
CASE STUDY / Yippee TV
01 / THE CHALLENGE
Understanding the opportunity.
Fragmented conversion definitions and disconnected blog and subscription signals limited insight into customer acquisition and channel effectiveness.
02 / THE STRATEGY
Building a connected plan.
Create consistent event tracking and attribution reporting to connect marketing activity with subscription outcomes.
03 / THE EXECUTION
What we built and operated.
- Validated trial-start and purchase events
- Aligned GA4 revenue signals with Google Ads
- Connected content and subscription funnel reporting
- Built first-touch and last-touch attribution views in Looker Studio
04 / THE OUTCOME
Systems, outcomes, and lessons.
A more consistent view of traffic, trials, purchases, and revenue to guide marketing decisions.
Measurement visibility is the demonstrated outcome; no unverified revenue lift is claimed.
05 / THE STACK
Connected capabilities.
GA4 · GTM · Google Ads · Looker Studio
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