← All Selected Work
LEAD GENERATION / MEASUREMENT
Closing the gap between leads and revenue.
Strengthening conversion tracking across paid acquisition, CRM, and checkout.
CASE STUDY / Travel Her Way Collective
01 / THE CHALLENGE
Understanding the opportunity.
Meta-reported lead counts differed from CRM totals, with a multi-platform customer journey complicating event measurement.
02 / THE STRATEGY
Building a connected plan.
Audit the lead and purchase journey to identify gaps and improve signal quality.
03 / THE EXECUTION
What we built and operated.
- Investigated discrepancies between Meta and GoHighLevel
- Reviewed Showit, Spiffy, and funnel event setup
- Worked on purchase event tracking at checkout
- Reviewed Meta domain verification and CAPI configuration
04 / THE OUTCOME
Systems, outcomes, and lessons.
Identified key measurement discrepancies and improved the foundation for reliable lead and purchase tracking.
This case study does not claim a verified sales increase.
05 / THE STACK
Connected capabilities.
Meta Pixel · CAPI · GoHighLevel · Spiffy
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