BRAND DEVELOPMENT / GTM
From local roots to Netflix recognition.
Building the digital foundation of a local food business—and a brand story recognized nationally.
CASE STUDY / Shabazz Seafood
01 / THE CHALLENGE
Understanding the opportunity.
The business relied heavily on community relationships, word of mouth, and in-person traffic without a coordinated digital presence or measurement foundation.
02 / THE STRATEGY
Building a connected plan.
Establish the website, organic and paid social presence, and marketing analytics needed to support ongoing awareness and local demand.
03 / THE EXECUTION
What we built and operated.
- Built website and foundational digital presence
- Created social content and campaign messaging
- Developed Facebook and Instagram promotions for visibility, events, and foot traffic
- Introduced GA4 and conversion tracking
04 / THE OUTCOME
National recognition. A stronger digital foundation.
Shabazz Seafood strengthened its digital presence and later appeared on Netflix’s Fresh, Fried & Crispy, a meaningful national brand milestone.
A national milestone in the Shabazz Seafood brand story.
The Netflix feature is part of the brand story. This case study does not claim that the marketing work directly caused the TV appearance.
05 / THE STACK
Connected capabilities.
Website · Meta Ads · Content · GA4
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