AGENCY PARTNERSHIP / PAID MEDIA
Agency partner: running open enrollment ads for a public-sector benefits program
Partner agency: The Service Shop. End client: Public-sector employee benefits program, Open Enrollment 2026.
CASE STUDY / Open Enrollment 2026
01 / THE CHALLENGE
Understanding the opportunity.
Reach public-sector employees during a five-week open enrollment window. The campaign had to hit 23M impressions and 100K clicks, and the client's priorities shifted mid-flight between reach and click-through rate. The Service Shop brought in KM & Company as its paid media partner to manage daily performance, reporting and optimization across all three platforms.
02 / THE STRATEGY
Building a connected plan.
Services: Paid media analytics, QA, reporting and optimization.
03 / THE EXECUTION
What we built and operated.
- Daily cross-platform validation and reporting, combining three ad platforms into one reliable view of performance
- Weekly reports with audience, device and regional insights for the agency and the client
- Fast strategy pivots: we restructured budgets and bid strategies across platforms within hours as goals changed
- Final-week budget controls: daily pacing against a fixed spend cap, adjusting for each platform's overspend behavior
04 / THE OUTCOME
Systems, outcomes, and lessons.
24.4M impressions (106% of goal), two days early. 137K+ clicks and 94K landing page views. 1.3–1.5% daily CTR in the final push, on about 60% less daily spend. Delivered within the final budget cap.
05 / THE STACK
Connected capabilities.
Meta (Facebook and Instagram) · Google Search and Display · LinkedIn
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